Box of 12 ‘How are You?’ cards by Mabel & Co.

20% FROM THE SALE OF THESE CARDS WILL BE GOING TO THE
HEALTH CARE WORKERS’ FOUNDATION TO SUPPORT NHS STAFF.

THE CARD FRONTS ARE TYPESET IN BRITISH RAIL ALPHABET,
WHICH WAS DESIGNED BY JOCK KINNEIR & MARGARET CALVERT IN 1965 FOR BRITISH RAIL, BUT ALSO USED BY OTHER PUBLIC
SECTOR BODIES, INCLUDING THE NHS. THE CARDS & BOXES ARE HAND LETTERPRESS PRINTED ON OUR TREADLE-POWERED PRESS, BUILT IN AROUND 1860 AND
FOLLOWING ITS RESTORATION, STILL GOING STRONG SOME
TOO YEARS LATER
100% RECYCLED CARD & ENVELOPE. NATURAL LINSEED OIL INK.

WORKING FROM AN OLD WHEELWRIGHT’S SHOP, ON A TUCKED AWAY ESTATE IN SUFFOLK. MABEL & CO IS A DESIGNER MAKER STUDIO FOCUSED ON SUSTAINABILITY AND TRADITIONAL CRAFT
PRACTICES. IN ADDITION TO OUR MAIN WORKSPACE, WE HAVE A SHOP AND LETTERPRESS STUDIO ON THE COAST IN THORPENESS, SUFFOLK WHERE VISITORS ARE WELCOME TO COME ALONG TO WATCH THE PRINTING PRESS, HEAR ABOUT THE ETHOS AND DESIGN
INSPIRATIONS WE DRAW FROM AND SEE THE ITEMS WE PRODUCE. MABEL & CO WAS BORN FROM A DEEP ROOTED CONCERN ABOUT THE SOCIAL AND ENVIRONMENTAL IMPACTS OF MODERN MANUFACTURING, FARMING AND CONSUMER CYCLE AND A BELIEF THAT WITH ITS EMPHASIS ON LOCAL & NATURAL MATERIALS, HAND-CRAFTED QUALITY AND LONGEVITY OF AESTHETICS THE CONCEPT AND PRACTICE OF CRAFT IS A VIABLE,
IF ONLY PARTIAL, RESPONSE.