Box of 6 ‘Hello’ Cards by Mabel & Co.

OUR GREETINGS CARDS ARE TYPESET IN FUTURA, A TYPEFACE DESIGNED BETWEEN 1924 AND 1927 BY GERMAN DESIGNER PAUL RENNER. STRONGLY REFLECTING THE BAUHAUS INFLUENCE OF THE TIME, IT NEVERTHELESS REMAINS – OVER 90 YEARS LATER
WIDELY USED FOR PRINT & DIGITAL DESIGN.
CARDS ARE BLANK ON THE INSIDE AND HAVE
SOME
TYPOGRAPHICAL INFORMATION ON THE REVERSE THE CARDS AND BOXES ARE HAND LETTERPRESS PRINTED ON OUR TREADLE-POWERED PRESS, BUILT IN AROUND 1860 AND
FOLLOWING ITS RESTORATION, STILL GOING STRONG SOME
160-YEARS LATER. 100% RECYCLED LETTERPRESS CARD, FOLDED A7 SIZE. BRITISH
MADE FSC ENVELOPE. NATURAL LINSEED OIL INK.

WORKING FROM AN OLD WHEELWRIGHT’S SHOP, ON A TUCKED AWAY ESTATE IN SUFFOLK. MABEL & CO IS A DESIGNER MAKER STUDIO FOCUSED ON SUSTAINABILITY AND TRADITIONAL CRAFT
PRACTICES. IN ADDITION TO OUR MAIN WORKSPACE, WE HAVE A SHOP AND LETTERPRESS STUDIO ON THE COAST IN THORPENESS, SUFFOLK WHERE VISITORS ARE WELCOME TO COME ALONG TO WATCH THE PRINTING PRESS, HEAR ABOUT THE ETHOS AND DESIGN
INSPIRATIONS WE DRAW FROM AND SEE THE ITEMS WE PRODUCE. MABEL & CO WAS BORN FROM A DEEP ROOTED CONCERN ABOUT THE SOCIAL AND ENVIRONMENTAL IMPACTS OF MODERN MANUFACTURING, FARMING AND CONSUMER CYCLE AND A BELIEF THAT WITH ITS EMPHASIS ON LOCAL & NATURAL MATERIALS, HAND-CRAFTED QUALITY AND LONGEVITY OF AESTHETICS THE CONCEPT AND PRACTICE OF CRAFT IS A VIABLE,
IF ONLY PARTIAL, RESPONSE.